Privacy & Cookies Policy
Last updated: 4 February 2026
This privacy policy gives you information about how AP Wireless (UK) Limited
(referred to in this policy as “we” or “us”) collects and uses your personal information through your use of this website.
This website is not intended for children, and we do not knowingly collect data relating to children.
AP Wireless (UK) Limited is the controller and responsible for your personal information.
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us below:
By email: [email protected]
By post: FOA Legal Department, AP Wireless (UK) Limited, 16-18 Conduit Street, Lichfield, Staffordshire, England, WS13 6JR
This policy may be updated from time to time and the date it was last updated is shown at the top of this page.
1. WHAT PERSONAL INFORMATION DO WE COLLECT:
“Personal information” is any information that enables us to identify you, directly or indirectly, such as your email address, name, telephone number. We may collect, use, store and transfer different kinds of personal information about you which we have listed below:
(a) Identity: your title, name and last name
(b) Contact: your email address, address and telephone number
(c) Technical: your IP address, browser, device characteristics, operating system, and other technical information when you access our website.
Please see section 3 below in relation to cookies.
2. HOW IS YOUR PERSONAL INFORMATION COLLECTED AND HOW DO WE USE IT:
You may share your personal information in the following ways:
(a) Using “add your voice”
When you click “add your voice”, your email will be directed to our third party public affairs agency, Charlesbye Strategy, who will directly liaise with you in relation to your correspondence and provide you with their privacy policy that explains how they will use your personal information.
For our purposes, Charlesbye Strategy is instructed by us to engage with individuals and obtain their stories which the agency will either pitch to external journalists or news sites (subject to your consent and approvals which the agency will collect from you and explain in more detail), or provide to us so that we can feature your story or excerpt on this website (in an anonymised manner, so that your personal information is not made available on the website unless we obtain your consent for it to be shown).
(b) Contacting us generally
If you contact us by any other means, we will use your personal information in order to respond to your query or correspondence. Depending on the nature of your correspondence, we may need to obtain your name (to verify who you are and address you appropriately) and your telephone number (to follow up by phone call, e.g. if you request we call you).
(c) Using “contact your MP”
Our website also contains a “contact your MP” link. Please note this correspondence is not shared with us, and is made directly to your MP. Once you click this link, you will be directed to the UK Parliament’s website (an external site to ours) where you can identify who your MP is in order to contact them. We do not receive your personal information when you use this contact option. Your personal information will be provided to your MP, and handled by them in accordance with their own privacy policy. If you have any queries on how they might use your personal information, please contact them.
When engaging in any of the above, you determine what personal information you provide as part of your initial correspondence.
(d) Technical information
This is collected automatically when you visit our website. This includes how you interact with the website, usage data, log data consisting of IP address, device information, browser type, date / time stamps associated with your usage and any pages viewed or links clicked on. We use this data to ensure that our website is working properly from a technical functioning perspective, to protect against suspicious activity, block malicious traffic or attacks, and to improve the website.
The law requires us to have a legal basis for collecting and using your personal information. We rely on the following:
Legitimate interests: We use your personal information where it is necessary to conduct our business and pursue our legitimate interests. This includes:
- Using your technical information to ensure that our website is working properly from a technical functioning perspective, to protect against suspicious activity, block malicious traffic or attacks, and to improve the website.
- Using your personal information that you provide to us so that we can respond to your queries, liaise with you and use your content on our website (either anonymised or subject to your consent).
We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Your personal information is not used by us to conduct any marketing.
3. LINKS TO OTHER WEBSITES:
This website may contain links to other sites, such as new sites and the UK Parliament website, that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to read the privacy policies of such other sites.
4. COOKIES:
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our website.
We do not share the information collected by the cookies with any third parties.
5. WHO WE SHARE YOUR PERSONAL INFORMATION WITH:
We may share personal data with trusted parties, such as service providers who assist us in our business and who are only permitted to use your information in ways we have authorised or to comply with legal requirements.
We require all third parties to respect the security of your personal information and to treat it in accordance with the law and with our instructions.
Your personal information is not shared outside of the UK.
6. SECURITY OF YOUR PERSONAL INFORMATION:
We have measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration and disclosure. All personal information you provide to us is stored on secure servers behind firewalls.
In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION:
We will only retain your personal information for as long as reasonably necessary to fulfil the purposes we collected it for. When determining the appropriate retention period, we consider the nature and sensitivity of the information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, whether those purposes can be achieved by other means, and relevant legal, regulatory and operational requirements (including applicable limitation periods for potential claims).
Once the relevant retention period expires, we will securely delete or anonymise your personal information.
Any personal information we hold about you will be deleted after that time. Please note that this does not include any personal information you have shared with an MP or with our public affairs agency (as explained in section 2 above) as the agency and MP’s individual privacy policies will apply.
8. YOUR RIGHTS:
You have a number of rights under data protection legislation in relation to your personal information:
- Request access to your personal information (commonly known as a ‘data subject access request’). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
- Request rectification of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
- Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
- Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
- Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
- Request the transfer of your personal information to another party.
- Right to withdraw consent where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose. You have the right to withdraw your consent for that specific processing at any time. We will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
To exercise any of the above rights, please contact us. We try to respond to all legitimate requests within one month. Occasionally, it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
9. COMPLAINTS AND QUERIES:
Please contact us if you have any questions about this policy or how your personal information is used.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.